Colombo Design Republic (CDR) and Pro Sport Beverages (PSB) are partnered to bring premium, value-added hydration and beverage solutions to Sri Lanka, while using Sri Lanka as a gateway into wider Asian FMCG markets. Together, we’ll combine CDR’s market development and channel-building expertise with PSB’s high-integrity brands to accelerate category growth across modern trade, HoReCa, e-commerce, and on-the-go.

Objectives

• Market access & premiumization: Provide discerning Sri Lankan consumers with top-notch, added-value beverages and elevate category standards.

• Gateway to Asia: Use Sri Lanka as a launchpad for regional distribution, partnerships, and brand expansion across South and Southeast Asia.

• Channel excellence: Build robust routes-to-market and trade programs for retail, HoReCa, and digital commerce, backed by data-driven activation.

• Brand equity & demand gen: Run integrated campaigns, influencer and sports partnerships, and sampling programs to drive awareness, trials, and repeat.

• Sustainable growth: Prioritize low-impact packaging and responsible operations to meet modern consumer and trade expectations.

Pro Sport Beverages LLC FZ Founded by Vic Bussey and Dinusha Gamage, PSB creates authentic, better-for-you hydration. Its portfolio includes i-HYDRATE, a performance drink with spring water, essential electrolytes and vitamins, no artificial colours or flavours, and no added sugar (stevia-sweetened)—and Blenheim Palace Natural Mineral Water, sourced from an ancient aquifer at a UNESCO World Heritage Site. Sustainability is embedded end-to-end, from circular partnerships to favoring glass/cans, solar adoption, and logistics optimization. PSB continues to research, test, and launch rigorously formulated hydration solutions—always honest, high quality, and responsibly made.